College of Business and Humanities
Sport Business Strategy Emphasis
University of Findlay’s Sport Business Strategy program prepares students to succeed in the dynamic industry where sports, entertainment, and business intersect.
Overview
About the Program
University of Findlay’s Sport Business Strategy program prepares students to succeed in the dynamic industry where sports, entertainment, and business intersect. As organizations expand beyond competition into media, branding, and fan engagement, this program equips students with the knowledge and skills needed to navigate an evolving global marketplace.
Students earn a Bachelor of Science in Business Administration with a Sport Business Strategy Emphasis, gaining a strong foundation in core business principles alongside specialized coursework in sport marketing, event and facility management, and strategic planning. The curriculum emphasizes analytical thinking, communication, and real-world application, helping students understand how to drive revenue, enhance fan experiences, and support organizational growth. Graduates are prepared to make informed decisions and adapt to emerging trends across the sport and entertainment landscape. The program also offers a seamless transition to the University of Findlay’s Master of Business Administration (MBA) for continued professional development.
Program
Highlights
At the University of Findlay, the Sports Business emphasis prepares you to lead and innovate in the fast-paced sports industry by developing strong skills.
Valuable Internships
Course Options include Evening and Online Courses
Individualized Attention
College of Business and Humanities
At a Glance
College
College of Business and Humanities
Degree
Bachelor of Science in Business Administration
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business must complete the following curriculum.
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in digital design, brand management, organizational behavior, and management. View the full curriculum in the University of Findlay Undergraduate Catalog.
opportunities
Hands-On Experience
Sport business strategy graduates have found employment at:
- Memphis Grizzlies
- Columbus Clippers
- Cleveland Browns
- Walt Disney Swan & Dolphin Resort
- Professional Golfers’ Association (PGA)
- Country Inn & Suites
- Firelands Winery
- Marriott Hotels & Resorts
- Aramark
- Starwood Hotels & Resorts
- Detroit Tigers Spring Training
- Greater Cleveland Sports Commission
- Dallas Cowboys
- Cedar Point
- ESPN Wide World of Sports
- Sam Houston State Athletic Department
college of business and humanities
Accreditation
University of Findlay’s College of Business and Humanities is accredited by recognized regional and national bodies, ensuring your degree holds weight with employers and institutions nationwide. Most business programs are ACBSP accredited.
Accreditation status is reviewed on a regular basis. For the most current accreditation information, visit the University of Findlay Accreditation page.